Shout out to all North American League of Legends Championship Series fans, if you didn’t know already the NA LCS is getting a new start time on Sunday. Riot Games revealed on Friday that they will be moving the start time on Sundays to 11:30 AM PT and champion select for game one will start at noon/12:00PM PT.
Chris “RiotChopper” Hopper said in a Quick Notes post that they would be changed the start time to be more beneficial for viewership and fan behaviour. They looked at a lot of community feedback from people in the EU and East Coast viewers who brought up the issues about the NA LCS clashed and overlapping with the EU LCS meaning that people were unable to view both series at once, in addition to a noticeable viewer drop-off during the late Sunday night games. In order for Riot to fix this issue they decided to move the NA LCS Sunday start time back, since the EU LCS doesn’t run earlier that day meaning they won’t have to battle for viewership on both streams.
Riot will keep the current 4pm CT Sunday start time for the fourth week of the NA LCS in order to prepare properly for the change and give any third-party partners chance to get ready.